Hi, i'm Yael
AN HR EXPERT
My journey in HR began over a decade with a simple idea: people are at the heart of every success story. From six years at Meta to then working with scaling startups, I’ve learned that growth happens when people and organizations are supported with empathy and expertise.
Helping People & Startups Achieve Their Goals
Building and scaling new departments at Meta's global business team as the first HR function
Establishing fundamental HR processes - shaping org culture - ground up
Helping startups scale by building strong teams, agile structures, and a thriving company culture
Experience in recruiting from C-suite to Junior in big and small companies
Guiding Growth Empowering People
Hi, I’m Yael – I’m an HR expert for both businesses and individuals in the tech industry.
With over a decade of experience, including six years at Meta and extensive work with growing startups, I’ve developed a deep understanding of the unique challenges and needs at both the organizational and personal levels.
I believe that an organization’s success and its employees’ personal growth are interconnected, so my approach focuses on both of these dimensions.
Helping People & Startups Achieve Their Goals
HR FOR YOUR BUSINESS
Building Foundations for Organizational Success
I offer guidance in recruitment, building HR processes, assessment, and developing organizational culture. I also coach executive teams as a group and individually.
- Role definition with founders
- Finding top talent in quick and efficient process
- A-Z process – sourcing to contract negotiation
- Executive coaching
- Implementing feedback loop processes and empirical measurement tools
- Dedicated solution for all org types – onsite, remote and hybrid
- Value definition
- Vision definition
- Culture building strategy
FOR PROFESSIONAL GROWTH
Empowering Careers with Clarity & Confidence
I provide career development coaching, personal branding (from LinkedIn presence to how you introduce yourself), and help in finding the right professional balance and career path.
- Mapping your target role, company, and how you will get there (from network to interview prep)
- Building measurable achievements for your next steps
- CV and LinkedIn strategy
- Job application guidance
- New job or new country – this requires planning
- Dealing with difficult conversations in the workspace (Negotiations etc.)
Where Vision Meets Action
I believe each organization and individual is unique. That’s why I take a personal, hands-on approach, offering practical guidance tailored to each unique journey. My goal is to help you align your personal vision, organizational culture, and business objectives to ensure nothing stands in your path on your way to success.
Making a Real Impact
“After nearly a decade in a senior role at a major tech company, I reached a pivotal career transition. Yael was an incredible partner in this journey—helping define my goals, clarifying my path, and building a strategic action plan to pursue the right opportunities. Her guidance brought invaluable confidence in my abilities. Thank you!
“As an Israeli living in London for five years, I felt I needed someone who truly understood both the culture I come from and how to guide me in my career. Yael supported me with a unique combination of sensitivity and practicality, helping me navigate my path with clarity and purpose.”
"Yael was a driving force in my recruitment journey at Facebook—her sharp insights, strategic guidance, and unwavering support made all the difference. She didn’t just prepare me for the interviews; she gave me the confidence and clarity to navigate the process with ease. Even after I joined, her mentorship helped me hit the ground running. Yael doesn’t just understand business—she understands people, and that’s what sets her apart."
"As a founder, the weight of strategic decisions and leadership challenges often felt isolating. Yael was a game-changer—offering sharp insights, unwavering support, and a rare ability to turn complexity into clear, actionable steps. With her by my side, I navigated challenges with confidence, knowing I had a trusted partner in my corner."